Infographic: Video Marketing Statistics

54%

of consumers want to see more video content from a brand or business they support

95%

Viewers retain 95% of a message when they watch it in a video compared to10% when reading it in text

87%

of marketing

professionals use

video as a marketing

tool

83%

of marketers say 

video gives them a good

ROI

96%

of people say they’ve watched an explainer video to learn more about a product or service

   79%

of people say a brand’s video has convinced them to buy a piece of software or app

 68%

of people say they’d most prefer to learn about a new product or service by watching a short video

87%

84%

51%

51%

45%