How to use Video in an Email
- Sneha Tailor
- Video, Marketing, Video Mail,
The future of email marketing is here! Sending video emails is the hottest marketing trend right now.
Platforms like YouTube, Facebook, and Instagram are gaining popularity for video content, so why not your emails too. Video in an email is so unexpected that you’re guaranteed to hook your audience.
Here’s how to use video in an email:
Step 1: Sign up for Cheers Video Mail
Cheers Video Mail is a video emailing platform that is absolutely FREE! The platform has the same look and feel of your current webmail service but goes one step further by giving you the ability to record and send videos that play directly in the email message itself. They also provide analytics so you can see how your videos emails are performing.
Step 2: Record or upload a video
Record a personalized video message to your recipient. Use their name in the video to make your email communications personal and to build a relationship
Upload your company’s promo video to your Cheers library to make it easy to send off at any time. It will give your audience a good overview of what your company is all about.
Step 3: Use the word “video” in your email subject line
You can boost your email open rate by 19% just by using the word “video” in your email subject line. People prefer to watch a video than read text which makes them want to open your email when they see that you’ve included a video.
Example email subject lines include:
- [VIDEO]: Expert email marketing tips
- Watch this video for an exclusive offer
- Upgrade Your Email to Video Email
Step 4: Analyze results
Renderforest reports that video in an email leads to a 200 to 300% increase in click-through rates.
Video content has become essential in the fast-paced world of marketing and it has finally made its way to your inbox. Video email marketing can get you more clicks and shares and ultimately boost your conversions. Video is a phenomenal way to intrigue and garner the attention of your audience.
Start using videos in your emails today!